Tax-loss harvesting alternatives for OMC

Among the 3 Advertising peers screened, DV (DoubleVerify Holdings Inc.) has tracked OMC most closely over the past year, with a return correlation of 0.31. The strongest fund stand-in is XLC (Communication Services SPDR) at 0.37 over the past year. Correlations are computed from daily closing-price returns aligned by trading day.

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STOCKS

Single-name peers

Ticker	Name	Sub-industry	1Y	3Y	5Y	10Y
DV	DoubleVerify Holdings Inc.	Advertising	0.31	0.25	0.28	—
ZD	Ziff Davis	Advertising	0.15	0.27	0.32	0.34
APP	AppLovin	Advertising	0.11	0.14	0.22	—

ETFS

Fund stand-ins

An ETF is generally not 'substantially identical' to a single stock, which is why funds are the standard wash-sale-aware replacement.

Ticker	Name	Focus	Match	1Y	3Y	5Y	10Y
XLC	Communication Services SPDR	Comm Services Sector	SECTOR	0.37	0.42	0.46	0.49
FCOM	Fidelity MSCI Communication Services	Comm Services Sector	SECTOR	0.27	0.35	0.43	0.47
VOX	Vanguard Communication Services	Comm Services Sector	SECTOR	0.26	0.35	0.43	0.47
SOCL	Global X Social Media ETF	Social Media	SUB-IND	0.23	0.28	0.34	0.32
ESPO	VanEck Video Gaming & eSports	Gaming & Esports	SUB-IND	0.22	0.28	0.35	0.31
HERO	Global X Video Games & Esports	Gaming & Esports	SUB-IND	0.22	0.26	0.34	0.30
SPY	SPDR S&P 500 ETF	S&P 500	BROAD	0.15	0.35	0.44	0.52
IVV	iShares Core S&P 500	S&P 500	BROAD	0.14	0.35	0.44	0.52
VOO	Vanguard S&P 500 ETF	S&P 500	BROAD	0.14	0.35	0.44	0.52
IYZ	iShares US Telecommunications ETF	Telecom	INDUSTRY	0.03	0.27	0.38	0.47
QQQM	Invesco Nasdaq 100 ETF	Nasdaq 100	BROAD	-0.00	0.23	0.35	—
QQQ	Invesco QQQ Trust	Nasdaq 100	BROAD	-0.01	0.23	0.35	0.37

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Method: Pearson correlation of daily closing-price returns, Yahoo Finance data, series aligned by trading day, refreshed weekly. A cell is blank when overlapping history covers less than 60% of its window. Correlation is descriptive, not predictive. Wash-sale treatment depends on facts and circumstances — confirm with a tax professional. Not investment advice.